Fenwick & West represented Falcon.io, a leading social media company providing an integrated SaaS platform for managing customer data, in its acquisition by Cision Ltd. (NYSE: CISN), a global provider of earned media software and services to public relations and marketing communications professionals. Financial terms of the transaction were not disclosed.
The addition of Falcon.io further solidifies Cision’s market leadership in driving the future of earned media management, moving beyond the tactical nature of PR point solutions. While Falcon.io will continue to be offered as a stand-alone social media platform for marketers, advertisers, and customer experience professionals, it will also be integrated with the Cision Communications Cloud® to expand social media capabilities to earned media and communications professionals. More information about Falcon.io’s acquisition by Cision can be obtained from the company announcement.
The Fenwick transaction team included corporate lawyers Ethan Skerry, Mark Stevens, Jonathan Allan and Lara Foster; executive compensation and employee benefits lawyer Matt Cantor; and antitrust lawyers Mark Ostrau and Ashley Walter.