Fenwick Represents CommerceIQ in Acquisition of e.fundamentals

By: Scott A. Behar, Said Ertekin, Jordan M. Beals, Evan McCormick, Jonathan S. Millard, Andrew Martinez, Gerald Audant, Jennifer Lin

Fenwick represented CommerceIQ, a platform that provides e-commerce solutions to leading consumer brands, in its acquisition of e.fundamentals, a leading Digital Shelf Analytics (DSA) platform based in the UK.

CommerceIQ will integrate e.fundamentals’s Digital Shelf Analytics for over 450 retailers in 41 countries with the intelligent automation of the CommerceIQ Retail Ecommerce Management Platform to drive profitability and market share for consumer brands. More information can be obtained from the announcement.

The Fenwick transaction team included corporate partner Scott Behar and associates Said Ertekin, Evan McCormick and Jordan Beals; technology transactions partner Jonathan Millard and associate Andrew Martinez; and executive compensation and employee benefits partner Gerald Audant and associate Jennifer Lin.

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