Vejay Lalla
212-430-2620
vlalla@fenwick.com
Industry Co-Lead
Digital Media & Entertainment , Consumer Technologies & Retail
Partner
Technology Transactions
Vejay
Lalla
Vejay
Lalla
Vejay
Lalla
Partner
Technology Transactions
Industry Co-Lead
Digital Media & Entertainment, Consumer Technologies & Retail

Vejay helps clients navigate the convergence of technology, advertising, media, e-commerce and entertainment, and advises on the potential impact for his clients from a commercial, intellectual property, regulatory and privacy standpoint.

He regularly advises venture-backed companies across numerous industries, including media-tech, marketing-tech, blockchain, fintech, proptech, augmented and virtual reality, artificial intelligence and machine learning, gaming, fashion, retail, beauty and consumer product companies over their entire lifecycle. Particularly, he counsels companies on structuring, drafting and negotiating complex strategic technology and license agreements, including SaaS, software, technology development and hosting agreements, strategic alliances, data licenses, enterprise and other similar technology transactions or customer partnerships.

Media and Entertainment Industry Experience

In addition to his startup practice, Vejay has deep industry knowledge in advertising, media and entertainment focusing on content distribution and licensing arrangements, and talent/influencer deals both in traditional media and digital distribution. He also advises clients on related commercial and regulatory issues, including FTC testimonials and endorsements, influencer disclosures, complex promotions, native advertising, programmatic and media tech transactions, behavioral targeting, rights of privacy and publicity, user-generated content, copyright and trademark.

Prior to joining Fenwick, Vejay was a partner at a leading advertising and marketing law firm. He also previously served as the director of business and legal affairs at Lifetime Television supporting the creative and television and film production units and worked as an associate at leading IP boutique firms in New York.​

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  • Represented Panoramic, an enterprise SaaS company, in its $35M financing round
  • Represented Phenomenon, a business transformation agency, in its strategic majority investment from Los Angeles-based Berggruen Holdings and San Francisco-based Sleeping Bear Capital
  • Represented m ss ng p eces, a production and entertainment company, in its partnership with Baskin-Robbins and 22squared to create an alternate reality game based on Netflix’s “Stranger Things: Season 3”
  • Represented P&G Ventures, an internal startup studio within Procter & Gamble, in a partnership agreement with M13, a full-service venture firm, to create a new build studio within M13
  • Represented Back to the Roots, a sustainable food and indoor garden kitchen kits startup, in its collaboration and talent agreement with Ayesha Curry, actress, celebrity cook, cookbook author and television personality

  • Represented Panoramic, an enterprise SaaS company, in its $35M financing round
  • Represented Phenomenon, a business transformation agency, in its strategic majority investment from Los Angeles-based Berggruen Holdings and San Francisco-based Sleeping Bear Capital
  • Represented m ss ng p eces, a production and entertainment company, in its partnership with Baskin-Robbins and 22squared to create an alternate reality game based on Netflix’s “Stranger Things: Season 3”
  • Represented P&G Ventures, an internal startup studio within Procter & Gamble, in a partnership agreement with M13, a full-service venture firm, to create a new build studio within M13
  • Represented Back to the Roots, a sustainable food and indoor garden kitchen kits startup, in its collaboration and talent agreement with Ayesha Curry, actress, celebrity cook, cookbook author and television personality

  • AMC Networks
  • Animal Capital
  • Audible
  • Bitski
  • Bowery Real Estate Systems
  • Cerberus Technology Solutions
  • Coinbase
  • Credenza
  • DNABlock
  • EngFlow
  • Farmer's Dog
  • Hill House Home
  • Kintra Fibers
  • Liquid Death
  • Loop by Terracycle
  • Loop Returns
  • NAADAM
  • P&G Ventures
  • Palm Tree Capital
  • Recurate
  • Roofstock
  • Russell Westbrook Enterprises
  • Splay
  • State Space Labs
  • Tastemade
  • The New York Times Company
  • VMG Partners
  • XRC Labs

  • AMC Networks
  • Animal Capital
  • Audible
  • Bitski
  • Bowery Real Estate Systems
  • Cerberus Technology Solutions
  • Coinbase
  • Credenza
  • DNABlock
  • EngFlow
  • Farmer's Dog
  • Hill House Home
  • Kintra Fibers
  • Liquid Death
  • Loop by Terracycle
  • Loop Returns
  • NAADAM
  • P&G Ventures
  • Palm Tree Capital
  • Recurate
  • Roofstock
  • Russell Westbrook Enterprises
  • Splay
  • State Space Labs
  • Tastemade
  • The New York Times Company
  • VMG Partners
  • XRC Labs

  • Frequent speaker at seminars on marketing, intellectual property and technology issues
  • Appeared at numerous incubators and accelerators in New York and Los Angeles, such as Ember, XRC Labs and Retail X Series
  • Panelist at Fasken Video Game Industry Forum, Montreal, Quebec, September 2019
  • Moderator of a panel on “The Convergence of Content & Commerce,” hosted by The Ember Company, October 2019

  • Frequent speaker at seminars on marketing, intellectual property and technology issues
  • Appeared at numerous incubators and accelerators in New York and Los Angeles, such as Ember, XRC Labs and Retail X Series
  • Panelist at Fasken Video Game Industry Forum, Montreal, Quebec, September 2019
  • Moderator of a panel on “The Convergence of Content & Commerce,” hosted by The Ember Company, October 2019

Recognition Recognition Recognition

Recognition Recognition Recognition

Recognition
The Legal 500

2017 - 2020

Recognized for his knowledge of technology transactions and licensing.

U.S. News - Best Lawyers

2019 - 2020

Honored for excellence in advertising law.

Chambers USA

2017

Recognized in the area of media and entertainment.

Super Lawyers

2013 - 2018

Selected by New York Metro Super Lawyers guide as a Rising Star (2013 – 2015) and a Super Lawyer (2016 – 2018).

Recognition
The Legal 500

2017 - 2020

Recognized for his knowledge of technology transactions and licensing.

U.S. News - Best Lawyers

2019 - 2020

Honored for excellence in advertising law.

Chambers USA

2017

Recognized in the area of media and entertainment.

Super Lawyers

2013 - 2018

Selected by New York Metro Super Lawyers guide as a Rising Star (2013 – 2015) and a Super Lawyer (2016 – 2018).

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