Vejay Lalla

212-430-2620
vlalla@fenwick.com
Industry Co-Lead
Digital Media & Entertainment , Consumer Technologies & Retail
Partner
Technology Transactions

Vejay
Lalla

Vejay
Lalla

Vejay
Lalla

Partner
Technology Transactions
Industry Co-Lead
Digital Media & Entertainment,
Consumer Technologies & Retail

Vejay Lalla is a technology transactions partner at Fenwick who has represented numerous companies in the AI/ML space on strategic licensing, privacy and intellectual property matters. He helps clients navigate the convergence of technology, advertising, media, e-commerce and entertainment, advising them on potential commercial, intellectual property, regulatory and privacy concerns. Vejay regularly works with venture-backed companies across numerous industries, including artificial intelligence and machine learning, media-tech, marketing-tech, blockchain, fintech, proptech, augmented and virtual reality, gaming, fashion, retail, beauty and consumer products. Particularly, he counsels companies on structuring, drafting and negotiating complex strategic technology and license agreements, including SaaS, software, technology development and hosting agreements, strategic alliances, data licenses, enterprise and other similar technology transactions or customer partnerships.

Vejay is a frequent author and speaker at seminars on marketing, intellectual property and technology issues, including AI and machine learning.

  • Represent Liquid Death in various commercial partnerships, marketing collaborations, and promotions including partnerships with 7-Elven, Live Nation, Martha Stewart, e.l.f. cosmetics, and other celebrity advisory and talent relationships
  • Represent Loop Returns in commercial partnerships including a return management partnership with Affirm and returns logistics partnership with Veho
  • Represent SaaS and on prem provider EngFlow in connection with its enterprise customer partnerships in the remote execution and build space
  • Represent FlipAI, an observability LLM intelligence platform in connection with customer integrations and partnerships
  • Represented New York Times in investments and acquisitions including its acquisition of Wordle to its gaming portfolio
  • Represent Rock the Bells in its commercial, talent, sponsorship, and joint venture agreements including in connection with its Rock the Bells annual festival and Ford sponsorship/HBCU tour
  • Represent Naadam as outside general counsel including its commercial and distribution partnerships
  • Represent Palm Tree Crew in its corporate, fund, investments, merchandising, and branding partnerships including an investment and commercial partnership with Medium Rare
  • Represent Animal Capital in corporate, fund, and commercial matters including advisory/talent partnerships
  • Represent Andie Swim in its manufacturing, distribution, commercial partnerships and celebrity endorsement deals
  • Represented Sneaker Con in connection with a commercial partnership with eBay to provide authentication and technology services

  • Represent Liquid Death in various commercial partnerships, marketing collaborations, and promotions including partnerships with 7-Elven, Live Nation, Martha Stewart, e.l.f. cosmetics, and other celebrity advisory and talent relationships
  • Represent Loop Returns in commercial partnerships including a return management partnership with Affirm and returns logistics partnership with Veho
  • Represent SaaS and on prem provider EngFlow in connection with its enterprise customer partnerships in the remote execution and build space
  • Represent FlipAI, an observability LLM intelligence platform in connection with customer integrations and partnerships
  • Represented New York Times in investments and acquisitions including its acquisition of Wordle to its gaming portfolio
  • Represent Rock the Bells in its commercial, talent, sponsorship, and joint venture agreements including in connection with its Rock the Bells annual festival and Ford sponsorship/HBCU tour
  • Represent Naadam as outside general counsel including its commercial and distribution partnerships
  • Represent Palm Tree Crew in its corporate, fund, investments, merchandising, and branding partnerships including an investment and commercial partnership with Medium Rare
  • Represent Animal Capital in corporate, fund, and commercial matters including advisory/talent partnerships
  • Represent Andie Swim in its manufacturing, distribution, commercial partnerships and celebrity endorsement deals
  • Represented Sneaker Con in connection with a commercial partnership with eBay to provide authentication and technology services

  • AMC Networks
  • Andie Swim
  • Animal Capital
  • Audible
  • Cerberus Technology Solutions
  • Credenza
  • EngFlow
  • Flip.AI
  • Hill House Home
  • Hook
  • Kintra Fibers
  • Liquid Death
  • Loop Returns
  • Miko.AI
  • Nanit
  • P&G Ventures
  • Palm Tree Capital
  • RadButter Health
  • Rex Engine
  • Roofstock
  • Russell Westbrook Enterprises
  • Splay
  • Tastemade
  • The New York Times Company
  • VMG Partners
  • XRC Labs

  • AMC Networks
  • Andie Swim
  • Animal Capital
  • Audible
  • Cerberus Technology Solutions
  • Credenza
  • EngFlow
  • Flip.AI
  • Hill House Home
  • Hook
  • Kintra Fibers
  • Liquid Death
  • Loop Returns
  • Miko.AI
  • Nanit
  • P&G Ventures
  • Palm Tree Capital
  • RadButter Health
  • Rex Engine
  • Roofstock
  • Russell Westbrook Enterprises
  • Splay
  • Tastemade
  • The New York Times Company
  • VMG Partners
  • XRC Labs

  • Frequent speaker at seminars on marketing, intellectual property and technology issues
  • Appeared at numerous incubators and accelerators in New York and Los Angeles, such as Ember, XRC Labs and Retail X Series
  • Panelist at Fasken Video Game Industry Forum, Montreal, Quebec, September 2019
  • Moderator of a panel on “The Convergence of Content & Commerce,” hosted by The Ember Company, October 2019

  • Frequent speaker at seminars on marketing, intellectual property and technology issues
  • Appeared at numerous incubators and accelerators in New York and Los Angeles, such as Ember, XRC Labs and Retail X Series
  • Panelist at Fasken Video Game Industry Forum, Montreal, Quebec, September 2019
  • Moderator of a panel on “The Convergence of Content & Commerce,” hosted by The Ember Company, October 2019

Recognition Recognition Recognition

Recognition Recognition Recognition

Recognition
The Legal 500

2017 - 2020, 2022

Recognized for his knowledge of technology transactions and licensing.

U.S. News - Best Lawyers

2019 - 2020

Honored for excellence in advertising law.

Chambers USA

2017

Recognized in the area of media and entertainment.

Super Lawyers

2013 - 2018

Selected by New York Metro Super Lawyers guide as a Rising Star (2013 – 2015) and a Super Lawyer (2016 – 2018).

Recognition
The Legal 500

2017 - 2020, 2022

Recognized for his knowledge of technology transactions and licensing.

U.S. News - Best Lawyers

2019 - 2020

Honored for excellence in advertising law.

Chambers USA

2017

Recognized in the area of media and entertainment.

Super Lawyers

2013 - 2018

Selected by New York Metro Super Lawyers guide as a Rising Star (2013 – 2015) and a Super Lawyer (2016 – 2018).