This course offers attendees a comprehensive review of basic elements and practical considerations when engaging in licensing agreements for a variety of intellectual property formats. Expert speakers will address legal strategies and everyday skills to apply when licensing patents, copyrights, the right of celebrity, trademarks, software or any combination of these types of IP, along with special circumstances that may arise, such as potential litigation and regulatory, international, bankruptcy or antitrust issues.
Fenwick partner Mark Jansen will share his trademark licensing expertise. Topics include:
- Rationale for licensing
- Fundamentals of a trademark license
- Key provisions and practical considerations