Retail X Series - Fundraising 101: Everything you Need to Know

Hosted By: Retail X Series

Join our guest panelists to learn how to fundraise for pre-seed and seed rounds - whether your company is a B2B or DTC startup.


  • When should I raise a pre-seed/seed round?
  • What proof of concept/metrics/traction are necessary for each round?
  • How is fundraising different for B2B startups vs. DTC startups?
  • Should I target angels, angel groups, VCs, family offices, high net worth individuals?
  • How do I find the right investors?
  • How do I know how much to raise?
  • What are the best practices for fundraising?
  • How long will it take?
  • Should I use convertible debt, a SAFE or preferred stock structure?


  • Meghan Cross Breeden, Partner, Amplifyher Ventures
  • Melanie Elturk, CEO, Haute Hijab
  • Mona Bijoor, Partner, Kings Circle Capital, formerly Founder & CEO, Joor
  • Evan Bienstock, Partner, Fenwick & West


  • 6:00 pm - 6:30 pm Registration & networking with food and wine
  • 6:30 pm - 7:45 pm Panel discussion and Q&A
  • 7:45 pm - 8:30 pm Networking with food and wine​​