Fenwick Represents Ordergroove in $100 Million Financing

Fenwick represented Ordergroove, a provider of subscriptions for retailers and direct-to-consumer brands like L’Oréal, Bonafide, The Honest Company, La Colombe and PetSmart, in its $100 million financing led by growth equity firm, Primus Capital Partners.

The financing will be used to double down on Ordergroove’s investments in its best-in-class subscription technology and the continued development of its next-generation frictionless shopping experiences. More information can be obtained from Ordergroove’s announcement.

The Fenwick transaction team included corporate partner Ethan Skerry and associates Matt McCabe, Bree Thompson and Kasey Wang; technology transactions partner Joseph Schenck; executive compensation and employee benefits partner Matt Cantor and associate Bryan Belok; privacy and cybersecurity counsel Ana Razmazma; and tax partner Will Skinner and associate Jenna Grove.