Fenwick & West represented Science Media, LLC, an L.A.-based startup builder that buys and invests in disruptive media and ecommerce companies, in the acquisition of HelloSociety, LLC, a digital marketing agency and portfolio company of Science Media, by The New York Times Company (NYSE: NYT). Financial terms of the transaction were not disclosed.
The acquisition will integrate HelloSociety’s tools, talent and approach into the service suite of T Brand Studio, the content agency of The New York Times. More information about HelloSociety’s acquisition by The New York Times can be obtained on the company press release.
The Fenwick transaction team included corporate lawyers Bill Bromfield, Matt Karwoski, Eric Shedlosky and Shiva Mirzanian; executive compensation and employee benefits lawyers Shawn Lampron and Marshall Mort; technology transactions lawyer Michael Riskin; and tax lawyer David Forst.