Fenwick & West Represents Six Apart in Acquisition by VideoEgg, Creating SAY Media

By: Mark C. Stevens, Gerald Audant, Stephen D. Gillespie, Christopher D. Joslyn

Fenwick & West LLP represented San Francisco, CA-based Six Apart Ltd., one of the world’s leading blogging and conversational media companies, empowering publishers and marketers around the world to inspire and produce influential online content, conversations, and communities, in its recently announced acquisition by VideoEgg, to form SAY Media, a modern media company. SAY Media helps advertisers engage today’s social consumer through rich content experiences while helping creators monetize their work and grow their audiences. The new entity combines VideoEgg’s engagement technologies with Six Apart’s social publishing platform to power advertising campaigns that are more conversational and interactive.

The Fenwick & West transaction team included corporate attorneys Mark Stevens, Jeff Vetter, Christian Lymn, Tommie Wilson, David Campbell and Bisi Akinola; executive compensation and employee benefits attorneys Blake Martell and Gerald Audant; technology transactions attorneys Stephen Gillespie and Chris Joslyn; and tax attorneys Tim Fitzgibbon and Natalie Pardo de Zela.

About Fenwick & West

Fenwick & West provides comprehensive legal services to technology and life sciences clients of national and international prominence. The firm is ranked by Mergermarket as one of the top 3 M&A Advisors in North America—for the Technology, Media and Telecom industries, by Bloomberg as one of the top 10 M&A legal advisors in the U.S., and by Thomson Reuters as one of the Top 5 most active U.S. M&A legal advisors based on deals valued at up to $500 million—for First Half 2010.

Press Contact:

Mark C. Stevens
Partner, Corporate Group and Intellectual Property Group


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