As one of the world’s first technology-focused law firms, Fenwick has been involved with advertising, media, entertainment and gaming companies and their challenges since the genesis of the digital revolution. Our teams are well positioned to guide clients as they navigate new technologies and new business models. From promising stealth startups to established multinational giants, our clients rely on us to protect their intellectual property, guide them through transformative deals across the content creation and distribution chain, avoid and resolve industry disputes, and navigate evolving legal and regulatory requirements.

Some of the most compelling early disruptors—such as Byte, Tastemade, 100 Thieves, Jam City and Gfycat—as well as the biggest technology and content businesses in the world—including Google, Amazon, Fitbit, GoPro, AppLovin, BuzzFeed, Facebook, Pandora, Roku, Reddit, Netflix, Spotify, AMC Networks, Tencent and Twitch—turn to us for forward-looking, practical and actionable advice.

Why Fenwick?

Working at the leading edge of development in everything from gaming platforms and mobile applications to augmented and virtual reality, celebrity talent and influencer engagements, Fenwick’s diverse teams of lawyers collaborate closely across disciplines and offices to provide tailored, practical and strategic guidance.

Chambers USA recognizes Fenwick’s ability to help new ideas become successful business ventures by consistently ranking our startup and emerging company practice as Band 1 and consistently recognizes our technology transactions practice as Band 1 for our work guiding companies through pivotal transactions and deals.

Our menu of services includes:

  • Advertising, media, and sponsorship agreements
  • Capital markets
  • Celebrity and endorsement agreements
  • Co-marketing agreements
  • Communications Decency Act (CDA) guidance
  • Content creation, development and distribution agreements
  • Co-production agreements
  • Copyright counseling and registration
  • Digital Millennium Copyright Act (DMCA) guidance
  • Gaming development and publishing agreements
  • Influencer marketing agreements
  • Intellectual property counseling and litigation
  • Joint Ventures
  • Loot boxes and in-game currency
  • Media planning and buying agreements (including programmatic and ad-tech agreements)
  • Mergers and acquisitions
  • Music licensing and distribution agreements
  • Native advertising guidance
  • Over-the-top (OTT) distribution and platform agreements
  • Podcast agreements
  • Privacy and cybersecurity issues
  • Regulatory advice
  • Rights of publicity
  • Social media advice
  • Strategic alliances
  • Subscription and auto-renewal law compliance
  • Sweepstakes, contests and promotions
  • Terms of Use and other consumer-facing agreements
  • Text campaigns and Telephone Consumer Protection Act (TCPA) guidance
  • Ticketing and live event agreements
  • Trademark and brand counseling and enforcement
  • User Generated Content (UGC)
  • Vendor agreements for interactive technology and services

We assist clients with disruptive technologies, including:

  • Artificial Intelligence (AI)
  • Augmented Reality/Virtual Reality (AR/VR)
  • Blockchain and Distributed Ledger Technology (DLT)
  • Chatbots
  • Connected devices (toys, televisions, appliances)
  • Content streaming, live streaming
  • Digital assistants
  • Interactive entertainment, with a focus on games
  • Virtual influencers

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