Fenwick represented customer engagement company Airship in its acquisition of ReplyBuy, a company that pioneered fully integrated solutions for payments over SMS.
This move extends Airship’s platform beyond customer engagement to directly enable commerce, as well as power one-to-one customer conversations via two-way SMS. In addition, Airship plans to extend ReplyBuy’s technology to provide turnkey commerce and payments solutions across more marketing channels, messaging platforms and industry verticals. More information is available through Airship’s announcement.
The Fenwick transaction team included corporate partners Michael Brown, Bomi Lee and Eric Shedlosky and associates Maureen Montgomery, Stephanie Cheng and R. Harrison Dilday; executive compensation & employee benefits partner Gerald Audant and counsel Nicholas Frey; technology transactions partner Ralph Pais and associates Julia Arruda and Julia Chung; privacy & cybersecurity partner James Koenig and managing director Kenia Rincon; and tax associate Timmoney Ng.